Who Should Attend?

A Meeting Point for Retail Decision-Makers Across the Region

Diese Dimension steht für starke Markeninszenierung und Live-Kommunikation. Von Standbau und Event-Technologie über Kommunikationsdesign bis hin zu innovativer Brand Experience zeigt die Dimension Expo & Event Marketing, wie Unternehmen Aufmerksamkeit erzeugen und Botschaften erlebbar machen. Hier wurden Brands zum Erlebnisraum.

This dimension stands for powerful brand staging and live communication. From stand construction and event technology to communication design and innovative brand experiences, Expo & Event Marketing demonstrated how companies generate attention and make messages tangible. Here, brands became immersive experience spaces.


Die EuroShop 2026 – The World’s No. 1 Retail Trade Fair – fand vom 22. bis 26. Februar 2026 in Düsseldorf statt und feierte zugleich ihr 60-jähriges Jubiläum. Unter dem Motto Global Retail Festival wurde die Weltleitmesse fünf Tage lang zum internationalen Treffpunkt der Who is Who des Retails. Rund 1.800 Aussteller aus über 60 Nationen präsentierten auf mehr als 100.000 m² Ausstellungsfläche in 14 Messehallen innovative Konzepte, neueste Technologien und visionäre Lösungen für die Zukunft des Handels.

Who You’ll Meet

Connecting the People Driving Retail Innovation Forward

EuroShop Middle East brings together retail leaders, technology innovators, and business decision-makers shaping the future of commerce. From major retail groups and mall operators to digital leaders and solution providers, attendees come to discover, connect, and unlock new growth opportunities across the UAE and wider GCC.

Retail Audience Breakdown

A powerful mix of retail decision-makers, innovators, and business leaders driving growth, transformation, and customer experience across the UAE and wider GCC retail market.
Retail Leaders & Decision-Maker

Connect with C-level executives, retail directors, and business leaders responsible for driving store performance, expansion strategies, and commercial growth across leading retail organizations

Retail Operations & Procurement

Engage with procurement heads, category managers, and operations leaders sourcing innovative retail solutions, technologies, and partners to enhance efficiency and customer experience.

Retail Technology & Innovation Leaders

Meet digital transformation leaders, IT heads, and innovation teams driving the adoption of smart retail technologies, AI, omnichannel strategies, and next-generation customer experiences.

Why This Event Matters

Join a powerful platform designed to connect you with the right retail leaders, innovations, and opportunities to drive business growth and transformation across the UAE and wider GCC market.
Connect with Retail Decision-Makers

Build valuable relationships with retail leaders, buyers, mall operators, and key stakeholders shaping the future of commerce in the region.

Drive Business Growth

Unlock new opportunities through partnerships, expansion strategies, and access to high-growth retail markets across the GCC.

Discover Retail Innovation

Explore cutting-edge retail technologies, store design solutions, and digital tools transforming customer experiences and operations.

Gain Retail Insights

Learn from industry experts and thought leaders on emerging retail trends, consumer behavior, and digital transformation strategies

EuroCIS ist die Dimension für innovative, digitale Handelslösungen. Themen wie Seamless Store, Analytics, KI, Mobile Technologies und Connected Retail zeigten, wie Technologie Prozesse optimiert und neue Kundenerlebnisse ermöglicht. Hier wird die Zukunft des Handels programmiert.

EuroCIS is the dimension dedicated to innovative digital retail solutions. Topics such as Seamless Store, analytics, AI, mobile technologies and connected retail demonstrated how technology optimizes processes and enables new customer experiences. This is where the future of retail is programmed.

Die EuroShop 2026 – The World’s No. 1 Retail Trade Fair – fand vom 22. bis 26. Februar 2026 in Düsseldorf statt und feierte zugleich ihr 60-jähriges Jubiläum. Unter dem Motto Global Retail Festival wurde die Weltleitmesse fünf Tage lang zum internationalen Treffpunkt der Who is Who des Retails. Rund 1.800 Aussteller aus über 60 Nationen präsentierten auf mehr als 100.000 m² Ausstellungsfläche in 14 Messehallen innovative Konzepte, neueste Technologien und visionäre Lösungen für die Zukunft des Handels.