Messe Düsseldorf Gulf Office proudly serves as the official organizer of EuroShop Middle East 2026, bringing decades of global trade fair expertise to the heart of the GCC retail industry.
With the proven legacy of EuroShop Düsseldorf, the world’s leading retail trade fair, and EuroCIS, the top event for retail technology, our Gulf Office team is strategically positioned in Dubai to cater directly to the dynamic MENA retail ecosystem.
Our mission is to create an unparalleled platform that bridges global innovation with regional opportunity. EuroShop Middle East stands as a vital marketplace and networking hub for decision-makers, innovators, and disruptors in retail, technology, and experiential design.
Messe Duesseldorf Gulf Office
As the Middle East's retail scene enters a new era of digital-first, experience-driven formats, we bring the legacy of EuroShop — the world’s leading retail trade fair — to a market built for the future.
This inaugural edition will take place from 26–28 October 2026 at the Dubai World Trade Centre, as the UAE’s retail sector approaches a projected value of USD 100 billion. Over 300 international exhibitors and 250+ regional retail brand owners from 40+ countries are expected to take part, making it the region’s most anticipated retail showcase. Whether you're launching a new product, expanding into the GCC, or positioning your brand among industry leaders .
As the official regional office of Messe Düsseldorf, we at Messe Düsseldorf Gulf Office are proud to lead this launch. Based in Dubai, we serve as a vital link between global retail innovators and the region’s most dynamic business landscape. With decades of expertise in trade fair management, regional engagement, and industry partnerships, our team is committed to delivering an event that reflects the energy, ambition, and opportunity of the Middle East retail market.
EuroShop Middle East is delivered by the same expert team behind EuroShop—the globally renowned brand based in Düsseldorf—working in close collaboration with the Gulf Office’s experienced team of exhibition professionals. This joint effort brings together deep international expertise and strong regional insight.
With this partnership, we are introducing a new product to the Middle East exhibition landscape: EuroShop. More than just a trade fair, EuroShop Middle East brings with it the spirit, quality, and innovation of its German counterpart—tailored to the needs and opportunities of the regional market. It’s a fresh addition that enriches the existing exhibition ecosystem with global perspective and local relevance.
DIRECTOR RETAIL & RETAIL TECHNOLOGY
SENIOR PROJECT MANAGER
PROJECT MANAGER
Entertainment & technology show inspirational speakers including game changing not just a large-scale conference but a large educational hub.
