Redefining the Future of Retail Innovation

THE ULTIMATE MIDDLE EAST TRADE FAIR FOR RETAIL INNOVATIONS AND TECHNOLOGIES

Welcome to EuroShop Middle East 2026, the premier exhibition for retail innovation, shop fitting, and retail technology

As part of the renowned EuroShop brand—the global leader in retail trade fairs— EuroShop Middle East 2026 brings the proven expertise and success of the world’s number one retail exhibition to the heart of the region.

2026 marks the launch of a new trade fair for retailers and their partners: EuroShop Middle East. In Dubai, at the interface between West and East. At one of the fastest-growing business locations in the world. This trade fair is part of the EuroShop trade fair family, organised and inspired by the know-how and success of the world’s number one in retail: EuroShop. Take advantage of this unique opportunity to be one of the first to attend. Open up new horizons for your business.

Expected to welcome

Industry Professionals

0 +

Exhibitors

0 +

Retail Brands

0 +

Investors

0 +

Show Profile

The range of topics at EuroShop Middle East 2026 covers seven dimensions, customised to the needs of today’s and tomorrow’s retail sector. Seven perfect platforms where exhibitors can present their products, services and innovations to a future-oriented audience:

Shopfitting & Store Design

Retail Technology

Retail Lighting

Not a Replica. A Regional Breakthrough.

Gain a Competitive Advantage

Be among the first to tap into the Middle East’s rapidly evolving retail landscape—where innovation, consumer expectations, and investment are accelerating at an unprecedented pace. By positioning your brand early, you gain access to key decision-makers, build regional credibility, and shape the future of retail in a market hungry for smart technologies, immersive experiences, and next-generation solutions.

Strengthen Your Market Position and Increase Visibility

Showcase your brand at the heart of the region’s retail transformation and unlock new business opportunities by connecting with industry leaders, innovators, and key decision-makers. Gain strategic partnerships, enhance your brand prestige, and gather valuable market insights that will shape your future success in one of the world’s most dynamic retail environments.

Step into the Heart of Retail Excellence, Book your Space Now

We are committed to your success at EuroShop Middle East 2025. Our years of expertise and comprehensive services are at your disposal, ensuring that you have the best experience every step of the way. From the moment you decide to participate to your final day at the event, we are here to guide and support you.

Sponsors and Partners

We are proud to collaborate with a growing network of esteemed sponsors, partners, and industry leaders who share our vision for advancing the future of retail in the Middle East. Their support plays a vital role in shaping the success and impact of this exceptional event. If you represent a leading company, industry association, or media outlet and are interested in being part of this influential platform, we warmly welcome the opportunity to explore how you can contribute to and benefit from EuroShop Middle East.